&honey Deep Moist Shampoo
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440 mL drugstore moisture pick. Honey-based moisturizing formula launched in 2018, sulfate-free and silicone-free, cleansing mainly with a betaine and an olefin sulfonate; refill pouches are slightly cheaper per mL, and it is widely stocked at major Japanese drugstore chains. Heavy floral fragrance is the dominant complaint — the honey-and-rose scent lingers on pillows and the fragrance-sensitive crowd finds it overpowering; the moisturizer load weighs down fine and limp hair, so the volumizing crowd should look elsewhere.
Drugstore moisture pick — 440 mL bottle of the honey-based moisturizing formula, launched in 2018, silicone-free and sulfate-free and cleansed mainly by a betaine and an olefin sulfonate; refill pouches are available and somewhat cheaper per mL; widespread availability at major drugstore chains. Heavy floral fragrance is the dominant complaint in long-term reviews — the honey-and-rose scent lingers on pillows and the fragrance-sensitive crowd finds it overpowering; moisturizer load weighs down fine and limp hair and the volumizing crowd should look elsewhere.
&honey Deep Moist is the drugstore-tier moisture pick, sold at major drugstore chains since its 2018 launch. The 440 mL bottle is silicone-free and sulfate-free, cleansed mainly by a betaine and an olefin sulfonate, with a honey-derived humectant load — a formulation that suits thick, coarse, or color-treated hair where the heavier conditioning is welcome rather than burdensome. Refill pouches in the 350 mL size are somewhat cheaper per mL and reduce plastic waste. Cost-per-wash sits at the value end of this comparison. The honey-and-rose fragrance is the dominant complaint in long-term reviews — it lingers on pillows and overpowers fragrance-sensitive users.
Pros
- Betaine-based, sulfate-free and silicone-free formula suits color-treated and thick hair
- Refill pouches are somewhat cheaper per mL than the bottle
- Cost-per-wash sits at the value tier — daily-driver economics
- Widespread availability at every major drugstore chain
Cons
- Heavy honey-and-rose fragrance lingers on pillows and overwhelms scent-sensitive users
- Heavy moisturizing load weighs down fine and limp hair
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