Brooklinen Super-Plush Bath Towel

Dense, plush long-staple Turkish-cotton towel built for a soft, heavyweight, hotel-style feel — the most absorbent and luxurious-feeling pick here. Brooklinen is a popular direct-to-consumer home brand known for plush, durable bath linens, and the long-staple cotton holds softness well through repeated washing. The trade-off is dry time: as the densest towel in the comparison it stays damp longest in a closed bathroom and is the most prone to a musty smell if not hung and aired properly; it is also a premium price relative to the budget picks; and the heft that feels luxurious is exactly what slows drying.

The Brooklinen Super-Plush is the most luxurious pick in this comparison — a dense, plush long-staple Turkish-cotton towel built for a soft, heavyweight, hotel-style feel. Brooklinen is a popular direct-to-consumer home brand known for plush, durable bath linens, and this is the most absorbent and immediately impressive of the five. The long-staple cotton holds softness well through repeated washing. The trade-off is dry time: as the densest towel here it stays damp longest in a closed, unventilated bathroom and is the most prone to a musty smell if not hung and aired properly. It is also a premium price relative to the budget picks. If you have decent ventilation or a dryer, it is the towel that feels best.

▶ Video review

Beware Brooklinen Towels.The towel review where I say things you don’t want to miss or skip over.