Mac Matte Lipstick

The icon — the widest shade range and proven, makeup-artist-grade pigmentation in a classic flat-matte bullet, with cult shades like Ruby Woo (a Retro Matte shade) and Velvet Teddy. A touch less hydrating than soft-mattes, but the reliable reference point at a mid-range price.

The MAC Matte Lipstick is the industry icon and the pick for the widest shade range and proven, professional-grade colour. A makeup-artist staple for decades, it comes in an enormous spectrum from natural nudes to bold reds and dramatic darks, with rich, true-to-pan pigmentation in a single swipe and cult shades like Ruby Woo (a Retro Matte shade) and Velvet Teddy. The finish is a classic flat matte rather than Charlotte Tilbury's soft-matte, so it's a touch less hydrating, but the colour selection, reliability, and reputation make it the reference point for bullet lipstick. It's mid-range priced and the safe bet when you want a specific, dependable shade you know will deliver true colour.

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