Matcha Love Unsweetened Powder

ITO EN's Matcha Love line is the most widely distributed in Western grocery stores. The unsweetened powder is a solid middle ground — better than mass-market blends, below dedicated ceremonial grades. Convenient single-serve sachets exist if you want portability. The flavor is pleasant if unexciting: mildly grassy, slightly bitter, not deeply umami. For someone new to matcha deciding if they like it before investing in premium options, this is a reasonable starting point.

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