Seventh Generation Baby Detergent

Seventh Generation's baby formula uses plant-based surfactants and enzyme blends without synthetic fragrances, dyes, or optical brighteners. The EWG verification means ingredient transparency is a core brand commitment rather than a marketing claim — the full ingredient list is disclosed publicly. Cleaning performance on protein and fat stains is comparable to Dreft at a lower cost per load ($0.25–$0.30). The formula works in both standard and HE machines. For parents specifically seeking a documented plant-based ingredient profile rather than a conventional synthetic formula, this is the clearest choice.