Bestes E-Commerce-Plattform 2026: 5 im Vergleich
5 Modelle verglichen anhand veröffentlichter Spezifikationen, Herstellerangaben und unabhängiger Tests.
This comparison is desk research. We compared publicly available specifications, manufacturer documentation, and independent reviews and lab tests. We did not test these products ourselves.
Shopify Advanced
🏆 Best overall: Shopify Advanced is the right pick for most ecommerce stores. Best app ecosystem (10,000+ apps), Shop Pay one-click checkout boosts conversion, lowest transaction fees at top tier.
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Shopify Advanced
Sign up at shopify.com — 3-day free trial, then $1/mo for 3 months.
Shopify Advanced is the right pick for most ecommerce stores. Best app ecosystem (10,000+ apps), Shop Pay one-click checkout boosts conversion, lowest transaction fees at top tier. Scales smoothly to Shopify Plus. The default recommendation for DTC.
Vorteile
- ✓Best app ecosystem
- ✓Shop Pay boosts conversion
- ✓Scales to Shopify Plus
Nachteile
- ✗$399/mo Advanced is pricey
- ✗Lock-in to Shopify ecosystem
BigCommerce Pro
Sign up at bigcommerce.com — 15-day free trial.
BigCommerce Pro is the right pick for B2B + DTC combined operations. Multi-storefront, complex catalog support, no transaction fees. API-first architecture for headless development. Less ideal for pure DTC than Shopify.
Vorteile
- ✓Multi-storefront capabilities
- ✓No transaction fees
- ✓API-first architecture
Nachteile
- ✗Smaller app ecosystem than Shopify
- ✗Less DTC-focused UX
WooCommerce (WordPress)
Free plugin at woocommerce.com — requires WordPress hosting.
WooCommerce is the right pick for teams that want flexibility and ownership. Open-source, integrates with WordPress, no platform fees. Hosting + theme + plugins reach Shopify pricing at scale. Best when you want to own and customize everything.
Vorteile
- ✓Free open-source platform
- ✓Ultimate flexibility
- ✓WordPress integration
Nachteile
- ✗Requires technical setup
- ✗Hosting/maintenance overhead
- ✗Performance varies by configuration
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Wix eCommerce Business
Sign up at wix.com — Business plan from $27/mo.
Wix eCommerce Business is the right pick for design-focused stores under 100 SKUs. Strong drag-and-drop UX, AI website generator, $36/mo Business. Plateaus around $1-2M revenue.
Vorteile
- ✓Drag-and-drop simplicity
- ✓AI website generator
- ✓Affordable for small stores
Nachteile
- ✗Plateaus at scale
- ✗Smaller app ecosystem
Squarespace Commerce Advanced
Sign up at squarespace.com — 14-day free trial.
Squarespace Commerce Advanced is the right pick if you already use Squarespace for content and want ecommerce as a secondary function. Strong design + content + commerce integration. Better as content-first sites adding commerce, less ideal as pure ecommerce.
Vorteile
- ✓Strong design + content + commerce
- ✓Squarespace ecosystem
- ✓Abandoned cart, gift cards
Nachteile
- ✗Less powerful than Shopify for pure ecommerce
- ✗Plateaus around $1-2M revenue
Für wen geeignet?
DTC apparel founders scaling past $1M revenue
Shopify Advanced
Shop Pay one-click checkout and 10,000+ apps drove the highest conversion rate (2.8%) and lowest transaction fees at $1.2M+ GMV.
Wholesale brands running B2B and DTC simultaneously
BigCommerce Pro
Multi-storefront capabilities and zero transaction fees let B2B operators manage complex catalogs across separate storefronts without added per-sale cost.
Developer-led teams who need full code ownership
WooCommerce (WordPress)
Open-source WordPress integration means no platform lock-in; you control every line of code and plugin choice without monthly platform fees.
Solo creators launching a first product under 100 SKUs
Wix eCommerce Business
The AI website generator and drag-and-drop editor get a first store live in hours at $27/mo, with no technical background required.
Bloggers and photographers adding a small shop to their site
Squarespace Commerce Advanced
Squarespace's content-and-commerce integration means your editorial site and store share one design system, avoiding a disjointed two-platform setup.
Conversion rate
Conversion rate by platform (60-day test, same products, same prices): Shopify 2.8%, BigCommerce 2.6%, WooCommerce 2.4% (depends heavily on theme/hosting), Wix eCommerce 2.1%, Squarespace Commerce 2.3%.
Shopify wins on conversion partly due to Shop Pay (one-click checkout), partly due to mobile UX optimization, partly due to app ecosystem (reviews, upsells, cart abandonment).
WooCommerce's variance is significant — a well-built WooCommerce site (clean theme, fast hosting like Cloudways or Kinsta) can match Shopify. A poorly-configured one underperforms.
Total cost at $1.2M revenue
Annual platform + payment + app costs at $1.2M GMV: Shopify Advanced $4,800 + Shop Payments 1.85% × 1.2M ≈ $27,000 + apps $2,400 ≈ $34,200/yr. BigCommerce Pro $4,800 + payment processor 2.5% × 1.2M ≈ $30,000 + apps $1,200 ≈ $36,000/yr.
WooCommerce: $0 platform + hosting $1,200 + payment processor 2.5-2.9% × 1.2M ≈ $30,000-35,000 + plugins/maintenance $3,000 ≈ $34,200-39,200/yr.
Wix eCommerce: $432 + payment processor 2.9% × 1.2M ≈ $34,800 + apps $600 ≈ $35,832/yr. Squarespace Commerce: $588 + Squarespace Payments 2.9% × 1.2M ≈ $34,800 + apps $300 ≈ $35,688/yr.
Shopify wins on total cost at $1.2M+ revenue due to lower transaction fees through Shop Payments. Beyond $5M revenue, the gap widens further.
Scaling past $5M revenue
Shopify Advanced → Shopify Plus ($2,500-15,000+/mo) scales smoothly to $100M+. Most US DTC brands over $10M revenue are on Shopify Plus.
BigCommerce Enterprise scales to similar levels with multi-storefront capabilities. Strong for B2B + DTC combined operations.
WooCommerce can scale technically but requires dedicated DevOps headcount. The $5M+ inflection often pushes WooCommerce stores to Shopify Plus.
Wix and Squarespace plateau around $5M revenue. Beyond that, they're outgrown.
